Fatty’s new branding, packaging, and messaging needed to clearly communicate their healthier-alternative mission.
The United Kingdom, and London particular, has a long and storied history of some of the best tasting spirits. But what happens when tradition meets contemporary health habits? You get Fatty’s.
Fatty's understood that they were trying to shake up the spirits and adult beverage market and to do that, they'd need to stand out. They came to us to help them tell their story through product design, and introduce a provocative new alternative to a well-established industry.
Fatty’s founder Phillipa Gee was a long-time advocate for organic and sustainable farming practices, and noticed a lack of organic options of spirits, especially her favorite, gin. When she launched Fatty’s, it was simply a passion project so when she decided to go all out and invest her all in it, she understood she’d need to shake things up to go from passion project to innovative market-leading brand.
For their brand rejuvenation, Fatty’s wanted a buzz and excitement that not only matched their now product, but to reach a new audience that would relate to said new product. We did extensive user research and market segmentation to break down exactly who and what we wanted to attract with the revitalized brand.