Everything in nature has rules, guidelines, and tendencies that determine success. Your brand is no different.
Most brands want to succeed, but struggle with converting consistently. A major bottleneck for brands is branding without a marketing foundation, which turns all their outreach efforts into ‘spray and pray’, with no definitive strategy to stabilize messaging. Your brand guidebook is the foundation for all your marketing-related efforts.
Your marketing plan factors in ambitions laid on in the business plan, but it’s the guidebook that governs all things branding, which obviously play into what was planned. To simplify, the guidebook executes strategies listed in the marketing plan to ensure consistency and high conversion rate.
Intake
We'd learn more about the founder's vision or organization's background to better grasp the why behind their objective(s).
Strategy
We strategize on how the collateral we're designing achieves the objective while seamlessly being a supplementary solution in its respective ecosystem, potentially creating additional avenues of revenue.
Design Philosophy
Our design team meets with our strategy consulting team, alongside other cross-functional teams, to ideate the design philosophy that'll produce the aforementioned results.
Drafts & Revisions
Upon architecting a step-by-step outline of your sales collateral, we move to production and start delivering drafts for your revision requests or approval.