Shawn Wright founded The Wright Cause non-profit to help at risk coming from poverty-stricken areas, but hit a wall when he tried to get grants and fundraising.
The Wright Cause’s strives to provide opportunities for under-resourced, under-represented, and underserved youths in poor communities communities by providing support and access to employment, education, and legal assistance.
Passion and a big heart can only get you so far, before tangible resources are needed to be expended to make impact and change. That’s where this non-profit was when they came to us and we were able to help not just get them funding, but design a campaign that got their message of positivity, hoope, anbd support to urban youth in dire need.
Grant writing is a honed skill, because it’s like a regular proposal or request, except you’re not touting the organization’s ability to generate revenue, but instead impact. The tricky part is, like a for-profit, you still need to qualify and quantify your impact and where the funds would be allocated. Learning to communicate this delicate balance is how we were able to approach community developers and supporters to raise funds for urban youth conservation.
The main thing that is going to drive ability to procure funds is for people and funders to see the impact their funds would be going to. What better way to show impact than have a campaign broadcasting all the different ways The Wright Cause is saving the next generation, one youth at a time.
We were able to consistently tell their story by designing a campaign that strategically built on each previous engagement and over a short period of time were able to generate some major buzz that lead to the organization being noticed by community leaders and change activists.